In this in-depth video interview, conducted via Zoom, we hear from market veteran, Marshall Glickman, CEO of G2 Strategic, who benefits from almost four decades experience of working in the sports as well as entertainment sector, with clients including ATP, EuroLeague Basketball, LaLiga as well as Ligue 1.
The complying with is an edited down version of the full hour-long video interview…click on the picture above to watch the full interview.
Marshall, can you begin off by telling us a bit about yourself, your background as well as any type of standout career highlights to date?
Born as well as increased in Portland, OR, USA, I joined the NBA Portland path blazers in 1983, introducing blazer Cable, the first-ever pay-per-view service, where we offered a bundle of house games as a “season ticket” or a la carte. In 1986, I was recruited by the NBA, where I ended up being Broadcasting Coordinator, managing the daily connection with CBS, Turner as well as local/regional club broadcasters. I then transferred to NBA Properties as director of Media Sales. In 1988, I returned to the blazers as VP, business Development, focusing on growth initiatives. After the club was bought by Paul Allen, I was promoted to senior VP, overseeing all business ops, as well as was appointed to oversee the advancement of a new arena. In the later role, I was the lead negotiator in developing a public-private partnership with the City of Portland, in addition to protecting a $155m non-recourse financial obligation financing via a consortium of institutional investors, led by Pru Power funding as well as TIAA-CREF. The financing needed that we pre-sell the vast majority of suites, club seats, sponsorship, guts rights as well as other contractually-obligated earnings — we had to accomplish a COI to financial obligation service ratio of 1.75 : 1.00 before building funding was provided. We were the very first arena offer in the specifies to accomplish an investment-grade score from S&P, in addition to Fitch, as well as we were mentioned by Institutional financier as “Deal of the Year.” In 1993, I was appointed as president of the Blazers, Oregon Arena company as well as a number of affiliated business included in show promotion, food & beverage, genuine estate, etc.
In 1995, I left the blazers as well as introduced an effort to renovate Portland’s Civic Stadium, an outside multi-purpose stadium that was originally develop in the mid-1920’s. As founder, Chairman as well as CEO of Portland household Entertainment, we increased $8m of personal equity, $38m of non-recourse financial obligation (led by TIAA-CREF) as well as $40m of public financing to do a major renovation of the Stadium; with those funds we did a major renovation of the stadium, turning the location into a wonderful vintage location that held college football (Portland St.) as well as two clubs we obtained — USL soccer (expansion Portland Timbers)) as well as Triple-A baseball (Pacific coastline league Albuquerque transferred to Portland as well as renamed Portland Beavers); we offered naming rights to Portland general electric of what was then the 2nd-largest naming offer in minor league Baseball history.
In 2002, I was retained as an independently-contracted business advisor to EuroLeague Basketball, moving with my household Camiseta Brighton & Hove Albion FC to Barcelona, Spain. In 2004, we introduced G2 Strategic, relocated to Boston, retained EuroLeague as a client (we are entering the 19th consecutive year), as well as developed a portfolio of clients that included the ATP, French Tennis Federation as well as a number of other European tennis tournaments. In 2007, we relocated to Bend, Oregon, as well Camiseta Palmeiras as in 2016 moved back to Portland. G2 strategic went into into an contract with Ligue 1 (French expert Football League) in 2014 as well as Spain’s LaLiga in 2016 (we are now in the 4th consecutive year).
I have been married for 26 years to Lisa Glickman, a personal chef (who routinely appears on a regional morning show), as well as we have a 20-year old son, Laz Glickman, who is a sophomore at the university of Oregon, double-majoring in business as well as music. Laz was a 3-sport athlete in high institution as well as is an accomplished jazz pianist. G2 strategic was likewise the executive producer Camiseta Club Tijuana of two different jazz series staged in Bend, OR, over a-year period.
Can you provide us an overview of G2 Strategic, your services, clients, etc?
We provide business counsel, focusing on industrial assets, monetisation, growth, new markets, guest experience, sales strategy, ticket sales, premium/hospitality, digital transformation, location design, finance, organisational structure/culture as well as all matters relating to revenue generation. We do not offer sports advice! With both LaLiga as well as EuroLeague, we provide counsel directly to the Leagues, in addition to work directly with private clubs. We travel to Spain as well as a numbenullnull